It is a known fact that India is one of the fastest growing mobile phone markets in the world. The growth in the sales of mobile handsets too has been consistent over the past few years. In mobile telephony. Initially with few major players in the market, OEM (original equipment manufacturer) used to have own service network and offer the support With large number of me 2 brands coming in the market with low/no service support; a demand for thirds party service provider is felt where these brands would want to tie up with a service provider having presence.